Know When to Hold âEm
Investors buy common stock in the hope of making money, but they should not fall prey to the typical practice of buying low and selling high. The best way to ensure solid returns is to find winning companies, or those poised to become successful, and to hold their shares for the long term â at least 10 years or even more. Identifying those firms isnât easy, but itâs certainly possible if youâre willing to work hard, ask good questions and use all the resources available to you.
âScuttlebuttâ
To invest wisely for the long term, identify companies that will grow faster than their competitors or faster than the market in general. Seek firms with visionary, capable managers who will drive and guide that growth. You wonât find them by analyzing statistics or ratios. Instead, use âscuttlebutt,â the information you garner by talking to a firmâs competitors, suppliers and customers. Most of the time, a consistent view will emerge from these discussions.
âFinding the really outstanding companies and staying with them through all the fluctuations of a gyrating market proved far more profitable to far more people than did the more colorful practice of trying to buy them cheap and sell them dear.â
Further exploit this business âgrapevineâ by interviewing researchers in the companyâs area of expertise and talking to its trade association leaders. You can even interview former staffers, but take their feedback with a grain of salt, since ex-employees may not have objective opinions. Prepare probing questions, and guarantee absolute confidentiality to whomever youâre quizzing. Only after youâve completed your due diligence with people outside the firm should you approach its management for information.
âThe 15 Points to Look for in a Common Stockâ
In identifying firms for investment, you should try and find out how they stack up against the following 15 questions:
- Does the company show âsufficient market potentialâ for long-term sales growth? â Look for firms with an upward âlong-range sales curve.â For example, almost 90% of US households had television sets [by the 1960s], so it seemed that future prospects for TV manufacturers had reached a plateau. But agile firms began redirecting their sights to color television and even to flat screens, enabled by âtransistor development and printed circuitry.â
- Can the companyâs management guide innovation for tomorrowâs products? â The organizationâs senior executives must have a forward-looking âaffirmative attitudeâ in order to enable the business to accomplish its promise, particularly when expanding research and development efforts increasingly point the way toward new technologies and growing profitability.
- Does the company use research and development to advance its agenda? â Hiring people with top research talent and coordinating their efforts to bring new products to market will ensure a companyâs future success.
- âDoes the company have an above-average sales organization?â â Investors donât really study firmsâ marketing capabilities, but âwithout sales, survival is impossible.â
- âDoes the company have a worthwhile profit margin?â â Good research and marketing are for naught without bottom-line profitability. Firms with ârelatively broad profit marginsâ tend to return more to investors.
- âWhat is the company doing to maintain or improve profit margins?â â Adopt a future-oriented mind-set; seek out firms that are improving their efficiency and scale. Pay âattention to theâŠingenuity of the work being done on new ideas for cutting costs,â as well as for building profits.
- âDoes the company have outstanding labor and personnel relations?â â Solid enterprises illustrate that they value their workers by paying them well and addressing labor issues quickly.
- âDoes the company have outstanding executive relations?â â Look for a firm that promotes from within and has competent leadership.
- âDoes the company have depth to its management?â â Watch out for âkey manâ situations â instances where your firm grows overly dependent on one person. Growing companies should develop their executive benches for the future.
- âHow good are the companyâs cost analysis and accounting controls?â â The lack of a good grasp on a firmâs expenses can slow its progress. Scuttlebutt often can reveal perceived lapses in an organizationâs controls.
- Does the company show strengths specific to its industry? â For example, an engineering firm with top technical talent can rise above its competition.
- âDoes the company have a short-range or long-range outlook [on] profits?â â Organizations that sacrifice their current gains in favor of future growth will survive longer than their competitors. Publicly owned firms ought to deliver âoutstanding resultsâ to their outside shareholders.
- Will the firm need to raise equity in the near future? â If so, prospective investors should worry about their sharesâ dilution. Buy shares in a firm that is able to finance its growth over the next several years through cash and loans.
- Do executives share bad news as well as good with shareholders? â Inevitably, a growing firm will experience problems, but avoid companies that arenât accessible to investors during bad times.
- âDoes the company have a management of unquestionable integrity?â â Executives should demonstrate a âstrongâŠsense of trusteeship to shareholders.â Use your scuttlebutt resources for information about insider deals, nepotism or other shady behavior; drop offenders from your investment radar.
âScuttlebutt is simply about finding out from real, âMain Streetâ sources if a firm is strong or weak.â
Investment analysis is specialized: Just as you wouldnât necessarily act as your own physician or attorney, you probably donât have the time or inclination to perform in-depth investigations to sniff out the best stocks. Select a reputable adviser who follows these 15 guidelines and has a minimum of five years of profitable investing experience, preferably not all in a rising market.
Buying and Selling
Use only your surplus cash to invest in common stock; donât risk your emergency funds or the money you need to educate your children. Organize your investment criteria around long-term appreciation of a growth stock. Put most of your money in institutional stocks â household names like Dow Chemical Company, DuPont and IBM â that are still on the rise. Invest a lesser proportion in small, up-and-coming businesses that usually offer the best potential for greater upside gains over the long haul.
âMore money has probably been lost by investors holding a stock they really did not want until they could âat least come out evenâ than from any other single reason.â
Forgo current dividends for capital appreciation, because dividends are the least valid reasons to buy a stock. A corporation that reinvests its gains into its future growth will deliver more in the long run than a firm that generously rewards current shareholders with high dividends. If you rely on dividends for a significant share of your income, seek the âregularity or dependabilityâ of a stable payout schedule.
âThe successful investor is usually an individual who is inherently interested in business problems.â
Deciding when to buy a stock is just as difficult as determining which stock to buy. Trying to forecast the market is like the âscience of chemistry during the days of alchemy in the Middle Ages.â Stay alert for buying signals. For example, purchase shares in a company just prior to the launch date for a new product or process. Study possible industry events for purchase opportunities. âStaggerâ your buying over time to take advantage of interim price drops. Be aware of the âfive powerful forcesâ affecting the stock market: 1) the business cycle, 2) interest rate movements, 3) the governmentâs current stance toward business and investment, 4) inflation expectations, and 5) potentially seismic changes in existing industries and products.
âDoing what everybody else is doing at the moment, and therefore what you have an almost irresistible urge to do, is often the wrong thing to do at all.â
However, you would be wise to sell your shares on three specific occasions: 1) when youâve made a mistake â admit it, swallow your pride, and sell; 2) when a firm no longer fits most of the 15 points to look for in a common stock, particularly if it has âexhausted the growth prospects of its marketâ; and 3) if something better comes along â for example, a new company that better fits your 15 investing criteria â though if youâve done your research, this shouldnât happen often.
âIn the stock market a good nervous system is even more important than a good head.â
Do not sell into a bear market, because youâll never guess the right moment to buy again. Also, donât sell after a run-up in the price of your shares; if youâve determined itâs a good stock with long-term prospects, a momentary share price increase doesnât mean it has run its course.
Ten Donâts
Now that you know what to do to make a good investment, hereâs what not to do:
- âDonât buy into promotional companiesâ â Avoid the temptation to âget in on the ground floorâ of a new, unproven venture.
- âDonât ignore a good stock just because it is traded âover the counterââ â Good liquidity now exists for nonexchange-listed shares as well.
- Donât buy based on the annual report â Public relations personnel usually write them as promotional pieces.
- Donât think a stockâs high P/E means thereâs no upside left â A stock selling at a high price/earnings ratio (share price divided by earnings per share), provided the firm keeps investing in its own future, can continue to offer opportunities for appreciation.
- âDonât quibble over eighths and quartersâ â When youâve done your research and know a specific stock is the right one for you, âbuy at the marketâ; donât wait for the stock to reach some magic price that may never arrive.
- âDonât overstress diversificationâ â Having an overly diversified investment portfolio can be as troubling as not being diversified enough: You canât possible remain close enough to 25 different businesses to make adequate assessments about their management and prospects.
- âDonât be afraid of buying on a war scareâ â In modern times, stocks fell at the threat of war but rebounded strongly once hostilities ceased. Because government spending for defense is inflationary, equities become a better investment than cash.
- âDonât be influenced by what doesnât matterâ â Pay little attention to information on past share price performance; it has nothing to do with future possibilities.
- âDonât fail to consider time as well as price in buying a true growth stockâ â Stay aware of company actions that could temporarily drop the share price. Buy once those effects are well discounted.
- âDonât follow the crowdâ â Because markets are made of human beings, mass psychology, âfads and stylesâ abound. Avoid the herd and make up your own mind.
âConservative Investors Sleep Wellâ
Smart investors seek to âconserve purchasing power at a minimum of risk.â To do so, a conservative investor should consider âfour dimensionsâ in analyzing a company: 1) its âlow-cost production,â including a powerful sales process, topnotch financial acumen, and excellent technology and research capabilities; 2) its recognition of and investment in its employees; 3) âcertain inherent characteristicsâ that keep a firm at the top, such as scale economies or technical proficiency; and 4) an earnest âappraisalâ of its price/earning ratio relative to the market.
âIf the job has been correctly done when a common stock is purchased, the time to sell it is â almost never.â
If you want to sleep well, heed these eight principles honed during a successful 50-year career in stock selection:
- Buy the stock of firms with âdisciplined plans for achieving dramatic long-range growth in profits.â
- Purchase the shares when âthey are out of favor.â
- Hold onto your investment until youâre sure that the companyâs future is no longer rosy.
- Donât rely on dividends.
- Learn from your investing mistakes.
- Use market dips to buy into âa relatively small number of truly outstanding companies.â
- Rely on your judgment, not the crowdâs.
- In investing, as in most other endeavors, âsuccess greatly depends on a combination of âhard work, intelligence and honestyâ to achieve investing success.