âA Black Face in a White Placeâ
When Donald Trump declared author Randal Pinkett the winner of the US television show The Apprentice, Trump posed a question that the tycoon had never before put to a participant. He asked Pinkett, who is black, if he should hire both Pinkett and the second-place finalist, a woman who was white. Pinkett said no, because the showâs name was The Apprentice, not The Apprenti, so Trump named him the sole winner. Pinkett had faced an archetypal âBlack Faces in White Places moment.â Pinkettâs confident response kept Trump from using race as an excuse to change the rules of the game after the author had played and won.
âThe reality for black people is that race and ethnicity continue to be among the most salient of...social identifiers in 21st-century America.â
African-Americans must play âthe ever-changing gameâ in which they strive to meet ambitious goals in their business and personal lives but encounter unfair obstacles and unwritten rules. Black people should learn to use their skin color and traditions as âassets, not as liabilities.â Doing so means âmastering the game.â Black faces working in white places deal with professional issues in four dimensions:
- âIdentityâ â Does society see you only as black? Is that how you would also define yourself? Blacks often must choose between how they view themselves and how society views them.
- âMeritocracyâ â Will race always characterize your accomplishments, or is your success based on your unique talents and gifts?
- âSocietyâ â America has made progress, but obstacles to black equality still exist.
- âOpportunityâ â As a black person, can you craft a path toward your highest goals?
Ten Strategies
To navigate these four dimensions and find âa path to greatness,â African-Americans can use 10 strategies to âredefineâ the game and change Americaâs culture for generations to come:
1. âEstablish a Strong Identity and Purposeâ
A strong identity and purpose give you self-assurance and help you know what roads youâre taking and why. Your identity has three components:
- âPersonal identityâ â How you describe yourself. Your parents, teachers and others in your community affect and develop your personal identity.
- âSocial identityâ â How you view yourself vis-Ă -vis your milieu. Your social identity encompasses your gender, citizenship, religion and career.
- âIdentity negotiationâ â How your personal identity interacts with your social identity. Because your personal and social identities can be at odds, you must determine whether to âassimilateâ or ânegotiateâ who you are. Seek to balance what the seminal African-American author W.E.B. DuBois described as African-Americansâ âwarring souls â one African and one American.â
ââPlaying the gameâ means accepting the rules of the game as they are stated. âChanging the gameâ means modifying the rules for the better. âRedefining the gameâ means restructuring the systems that once defined the rules to ultimately bring an end to the game itself.â
Your purpose is the reason that you are alive; it can be âindividualâ or âshared,â and your natural talents will help define it. Be guided by the principles of Kwanzaa: âunity; self-determination; collective work and responsibility; cooperative economics; purpose; creativity,â and âfaith.â
2. âObtain Broad Exposureâ
Step beyond the world you know and delve into areas that âdiscomfortâ you. Highly accomplished people continually push themselves into their âgrowth zone.â Over time, you will gain âcultural capitalâ â knowledge that will help you succeed in a âglobal context.â The advantages can help you resolve difficulties, diminish bigotry and better serve your neighbors.
3. âDemonstrate Excellenceâ
To navigate the shortcomings of the US meritocracy, strive to be the best at all times. Excellence encompasses four factors: your âgifts, passion, disciplineâ and âbeliefs.â Everyone has gifts; they can be word-based, mathematical, religious, artistic or athletic. Your passion is what you most enjoy. When your gifts and passion diverge, discipline yourself to refine them. This requires working hard and calling on your beliefs to help you make wise choices.
âEstablishing a strong identity can be the difference between thinking that people who look like you can succeed at anything and knowing it to be the case.â
Apply these elements to attain âcongruenceâ â the point at which you become âthe very best you can be.â Once you achieve excellence, few obstacles can hold you back or divert you from your goals. Excellence is your most important partner, and you must sustain it.
4. âBuild Solid and Diverse Relationshipsâ
You will be a formidable player in the game if you actively seek âinterconnectednessâ by nurturing relationships, employing the Kwanzaa principle of unity. While people are most comfortable around those who are similar, you will be better served by developing a varied circle of associates. To craft these relationships, fortify what writer Stephen Covey described as your âemotional bank account.â Investing in relationships fosters trust because it helps you help others. Follow the Golden Rule â Do unto others as you would have them do unto you â to create a profitable network.
âSeeing color in our society helps us see the full beauty of our society.â
Your network will consist of those with whom you have either âstrong tiesâ or âweak ties.â Your strong-tie people might be your family members or closest friends. Your weak ties alert you to opportunities, because they provide fresh information unknown to your strong ties. âBridging gapsâ in your network â introducing the people in your circle to one another â helps you advance more quickly. Three different types of networks â âdense, sparseâ and âborrowedâ â help you at different times. Dense networks envelop a few âtightly connectedâ people. Sparse networks are made up of many people who are loosely affiliated. A borrowed network, in which you make connections through other people, matters because those links help perceived âoutsidersâ like minorities expand their circles.
5. âSeek the Wisdom of Othersâ
You have five reasons to seek wisdom: 1) Other people have experiences that you donât; 2) youâll develop an appreciation for the gaps in your own knowledge; 3) failure can earn wisdom and teach you more than success; 4) wisdom helps you develop your own counsel; and 5) once you gain wisdom, you can share it with others.
âWe believe reshaping 21st-century America necessarily requires combining an identity-driven agenda with an issue-driven agenda.â
People share wisdom in âdevelopmental relationships,â which provide âcareer and psychosocial support.â Both are valuable. Seek a mentor, and strive to become a mentor yourself to either an individual or a group. In âreverse mentoring,â a younger or less-experienced person imparts wisdom to others who are older and more experienced â for example, teaching computer skills or social media usage to older people. When mentoring â be it as a counselor or a protĂ©gĂ©, âformally or informallyâ â strategically choose the right partner at the appropriate time. Do not avoid the issue of race. Teach one another about your backgrounds.
6. âFind Strength in Numbersâ
People can cause change when they band together. Unified efforts come from six kinds of groups: âfamily, friends, inner circles, teams, partnershipsâ and âorganizations.â These are typically dense networks. When they join to work as one, they rely on âbonding social capital.â Inner circles, teams and partnerships generally are smaller groups, but they can lead to larger ones such as âcollaborative organizationsâ in which the members consent to undertake a mission together. These organizations can be based on religion, family, professional level or politics. African-American groups such as the National Association for the Advancement of Colored People (NAACP), the National Urban League and the National Black MBA Association are examples. Choose your affiliation with such organizations strategically.
7. âThink and Act Intrapreneuriallyâ
Entrepreneurship means employing your gifts to make a difference in your sphere and to âcreate value in the world.â âIntrapreneurshipâ means doing the same inside a single group. Both entrepreneurs and intrapreneurs pursue profits and do good work in the community â thus fulfilling âthe double bottom line.â Some go further and pursue a âtriple bottom line,â also seeking to benefit the environment. Inside a firm, intrapreneurs can work to ensure that equal opportunities exist for African-Americans. You can accomplish this in one of three ways: âfightâ by actively campaigning for change; âtake flightâ and penalize the firm by denying it your talents; or âforgoâ â that is you let the issue slide for now but take it up again later. Applied strategically, these methods will totally change your firm. Encourage your employer to play a greater part in solving your communityâs problems, an effort which eventually can repay the company with higher profits.
8. âThink and Act Entrepreneuriallyâ
African-American success â or any communityâs success â depends on âwealth creation,â and entrepreneurship is the key to creating wealth. Starting a successful business can help you and your community both prosper. You can embark on two types of business: either âlifestyle ventures,â which are single-location operations that provide the owner with an annual income, or âgrowth ventures,â which can expand to multiple sites and draw outside investors. If you pursue a growth venture, your goal should be to create a âbusiness enterpriseâ â a large company that becomes an important, lasting player in the business world. Lifestyle and growth ventures operate to make money, but you can also be an entrepreneur âfor a purposeâ by creating a nonprofit organization that addresses a certain cause or a for-profit enterprise that tackles social issues.
9. âSynergize and Reach Scaleâ
The previous strategies help you play, change and master the game; the elements of this strategy will help you redefine the game. People and groups need to work together to effect change. Diverse individuals must cooperate and collaborate, and they should value and celebrate their dissimilarities. Synergy can occur spontaneously, but deliberate efforts also can produce it, such as in âtraining, leadership retreats, strategic partnershipsâ and âfacilitated dialogues.â
âIt is a waste of your precious time on earth to do everything you do â personally and professionally â and not leave something behind that makes the world a better place.â
While beneficial on their own, such endeavors achieve a greater impact if they can grow â in a smart, businesslike fashion â to encompass a wider audience or a broader service area. This additional scale or âexpanding scopeâ enables your venture to provide additional services to more people. The African-American community faces challenges that demonstrate the importance of this strategy. For example, the civil rights movement would not have succeeded if it hadnât achieved synergy and scale. The Sustainable South Bronx, Oprah Winfreyâs Harpo Productions and the Harlem Childrenâs Zone are black for-profit and nonprofit enterprises that achieved both synergy and scope.
10. âGive Back Generouslyâ
Giving back by helping fellow humans ensures that you leave a meaningful legacy in the world. Giving back has three important components: your âloveâ (through serving your community), your âlifeâ (through the results of your work) and your âlightâ (through the way you touch other lives). With its emphasis on family and spirituality, the African-American community has always put a high value on giving. You make a memorable impression by offering your âtime, talent, treasureâ or âtouch.â All four gifts underscore your identity and purpose in life â the foundations of your first strategy.
âGreatnessâ
Employing these 10 strategies will help you thrive, but do not pursue them only for your own sake. While personal success alone is a worthy goal, you also should seek greatness, which has four elements: 1) Greatness is about what you do for others, not just for yourself; 2) it is about changing other peopleâs lives; 3) it is not about âwhere you areâ but about âhow far youâve traveledâ; and 4) it does not focus just on you but, more important, on others. Attaining this kind of greatness will help âreshape America.â